Book a Call

Privacy Policy

Last Updated: July 15, 2026

1. Introduction

improveFX Technologies Private Limited (“improveFX”, “Company”, “we”, “us”, or “our”) is a digital marketing and IT solutions agency registered in India, with its office at E-49/5, First Floor, Okhla Industrial Area Phase II, New Delhi, Delhi-110020, India. We operate the website https://improvefx.com/ (the “Website”) and provide related digital marketing and IT services (collectively, the “Services”).

This Privacy Policy explains what personal information we collect from you, how we collect it, why we collect it, how we use and share it, how long we keep it, and the rights and choices you have in relation to it. It applies to all visitors and users of the Website worldwide (“you”, “your”, or “User”).

By accessing or using the Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Website or provide your personal information to us.

This Privacy Policy is designed to comply with applicable data protection laws, including the Digital Personal Data Protection Act, 2023 (India), the General Data Protection Regulation (EU and UK GDPR), and the California Consumer Privacy Act as amended by the CPRA (CCPA/CPRA), to the extent they apply to you.

2. Information We Collect

2.1 Information You Provide Directly

When you contact us, fill out a form on the Website, request a quote, subscribe to our newsletter, or otherwise communicate with us, we may collect:

  • Name: Your full name;
  • Email Address: Your email address;
  • Phone Number: Your phone number;
  • Message Content: Any other information you voluntarily include in your message, inquiry, or form submission, such as your company name, project details, or requirements.

2.2 Information Collected Automatically (Usage Data)

When you visit the Website, certain information is collected automatically through cookies and similar technologies, including:

  • IP address and approximate geographic location (country, region, city);
  • Browser type and version, operating system, and device type;
  • Pages visited, time spent on pages, scroll depth, clicks, and navigation paths;
  • Referring website, search terms, or campaign that brought you to the Website;
  • Date and time of your visit and other diagnostic and analytics data.

We refer to this information collectively as “Usage Data”. Some Usage Data may be considered personal information under applicable law when it can identify you directly or indirectly.

2.3 Information We Do Not Collect

We do not knowingly collect sensitive personal information such as government identification numbers, financial account details, health information, biometric data, or information revealing racial or ethnic origin, religious beliefs, or sexual orientation. We do not process payments through the Website. Please do not submit sensitive information through our forms.

3. Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar tracking technologies to operate the Website, understand how it is used, and improve our marketing. These currently include Google Tag Manager, Google Analytics, Microsoft Clarity, the Meta (Facebook) Pixel, and Google Ads conversion and retargeting tags. We may add or replace similar analytics and advertising tools from time to time.

Full details of the technologies we use, the specific cookies they set, their purposes and durations, and the options you have to manage or refuse them are set out in our Cookie Policy, available at https://improvefx.com/cookie-policy. The Cookie Policy is the authoritative document for our use of cookies and forms part of this Privacy Policy.

3.1 Managing Cookies

Where required by law (for example, in the EU/EEA and UK), we will request your consent before placing non-essential cookies, and you may withdraw that consent at any time through our cookie settings. You can also control or delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of parts of the Website.

3.2 Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) setting. Because there is no common industry standard for DNT, the Website does not currently respond to DNT signals. We will revisit this position if a standard is adopted.

4. How We Use Your Information

We use the personal information we collect for the following purposes:

  • To respond to your inquiries, contact form submissions, and service requests;
  • To provide, operate, and deliver our digital marketing and IT services;
  • To send you marketing communications, newsletters, offers, and updates about our services, where you have consented or where otherwise permitted by law;
  • To analyze Website traffic and user behavior so we can improve our Website, content, and Services;
  • To personalize your experience and measure the effectiveness of our marketing and advertising campaigns;
  • To maintain the security and integrity of the Website, prevent fraud, and detect abuse;
  • To comply with legal obligations, resolve disputes, and enforce our agreements;
  • For any other purpose disclosed to you at the time of collection, with your consent where required.

We do not sell your personal information, and we do not use your personal information for automated decision-making that produces legal or similarly significant effects on you.

5. Legal Bases for Processing (EEA and UK Users)

If you are located in the European Economic Area or the United Kingdom, we process your personal data only when we have a valid legal basis under the GDPR:

  • Consent: For non-essential cookies, analytics, session recordings, advertising pixels, and marketing emails.
  • Performance of a Contract: Where processing is necessary to respond to your request or to provide services you have engaged us for.
  • Legitimate Interests: To operate, secure, and improve our Website and business, where such interests are not overridden by your rights and freedoms.
  • Legal Obligation: Where we must process your data to comply with applicable laws.

Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

6. Marketing Communications

If you subscribe to our newsletter or otherwise agree to receive marketing communications, we will use your name and email address to send you relevant content, service updates, and promotional material. Every marketing email we send includes an unsubscribe link. You may opt out at any time by clicking that link or by emailing us at [email protected]. Opting out of marketing does not affect service-related communications, such as replies to your inquiries.

7. How We Share Your Information

We do not sell or rent your personal information. We share it only in the following circumstances:

  • Service Providers: With trusted third parties that perform services on our behalf, such as website hosting, email delivery, customer relationship management, and the analytics and advertising providers listed in Section 3 (Google, Microsoft, Meta). These providers are bound to use your data only for the purposes we specify.
  • Legal Requirements: Where required by law, regulation, legal process, or enforceable government request, or where necessary to protect our rights, property, or safety, or that of our users or the public.
  • Business Transfers: If improveFX is involved in a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
  • With Your Consent: We may share your information for other purposes with your explicit consent.

8. International Data Transfers

We are based in India, and the Website is accessible worldwide. Your information may be transferred to, stored in, and processed in India and in other countries where our service providers operate (including the United States, where Google, Microsoft, and Meta process data). These countries may have data protection laws different from those in your country.

Where we transfer personal data from the EEA, UK, or other regions with data transfer restrictions, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses, adequacy decisions, or the data transfer frameworks our providers participate in (for example, the EU-U.S. Data Privacy Framework).

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. As a general guide:

  • Contact form and inquiry data: up to 3 years from your last interaction with us, so we can respond to follow-up questions and maintain business records;
  • Marketing subscription data: until you unsubscribe or withdraw consent;
  • Analytics and Usage Data: retained per the settings of each analytics tool (for example, Google Analytics data is typically retained for up to 14 months);
  • Records needed for legal, tax, or accounting compliance: as required by applicable law.

When personal information is no longer needed, we delete it or anonymize it so it can no longer be associated with you.

10. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include HTTPS encryption on the Website, access controls, and vendor due diligence. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. If we become aware of a personal data breach affecting you, we will notify you and the relevant authorities as required by applicable law, including the Digital Personal Data Protection Act, 2023 and the GDPR.

11. Your Privacy Rights

11.1 Rights for Users in India (DPDP Act, 2023)

If you are in India, you have the following rights as a Data Principal under the Digital Personal Data Protection Act, 2023:

  • The right to access a summary of the personal data we process about you and the processing activities undertaken;
  • The right to correction, completion, and updating of your personal data;
  • The right to erasure of your personal data, subject to legal retention requirements;
  • The right to withdraw consent at any time, with the same ease with which it was given;
  • The right to grievance redressal through our designated contact;
  • The right to nominate another individual to exercise your rights in the event of death or incapacity.

To exercise these rights, contact us at [email protected]. If you are not satisfied with our response, you may escalate your grievance to the Data Protection Board of India.

11.2 Rights for Users in the EEA and UK (GDPR)

If you are in the European Economic Area or the United Kingdom, you have the right to:

  • Access the personal data we hold about you and receive a copy;
  • Rectify inaccurate or incomplete personal data;
  • Erase your personal data (the “right to be forgotten”) in certain circumstances;
  • Restrict or object to our processing of your personal data, including for direct marketing;
  • Data portability, meaning you may receive your data in a structured, commonly used, machine-readable format;
  • Withdraw consent at any time where processing is based on consent;
  • Lodge a complaint with your local supervisory authority.

11.3 Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what categories of personal information we collect, the purposes of collection, and the categories of third parties with whom it is shared;
  • Access and receive a copy of the specific pieces of personal information we hold about you;
  • Delete your personal information, subject to certain exceptions;
  • Correct inaccurate personal information;
  • Opt out of the “sale” or “sharing” of personal information. We do not sell personal information for money; however, the use of advertising cookies such as the Meta Pixel may be considered “sharing” under the CPRA. You can opt out via our cookie settings or by contacting us;
  • Non-discrimination for exercising any of your privacy rights.

California residents may submit requests by emailing [email protected]. We will verify your identity before fulfilling a request and respond within the timeframes required by law.

11.4 How to Exercise Your Rights

You may exercise any applicable right by emailing [email protected] with the subject line “Privacy Request”. Please describe your request and the country you are contacting us from. We may need to verify your identity before acting on your request. We will respond within the time period required by the applicable law (generally within 30 days, extendable where permitted).

12. Children’s Privacy

The Website is intended for a general audience and does not contain content directed at children. We do not knowingly collect personal information from anyone under the age of 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected] and we will promptly delete such information.

13. Third-Party Links

The Website may contain links to third-party websites, tools, or services that are not operated by us. This Privacy Policy does not apply to those third parties. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. We encourage you to review the privacy policy of every website you visit.

14. Availability and Geographic Restrictions

The Website is generally accessible worldwide. However, we reserve the right to restrict or block access to the Website from certain countries or regions, including but not limited to Pakistan, Russia, Nigeria, and Bangladesh, at our sole discretion and without prior notice. If access is restricted in your region, no personal information will be collected from you through the Website during such restriction.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the “Last Updated” date at the top of this page. For material changes, we may provide additional notice, such as a banner on the Website or an email notification where appropriate. Your continued use of the Website after an updated Privacy Policy takes effect constitutes your acknowledgment of the updated terms.

16. Grievance Redressal and Contact Us

If you have questions, concerns, complaints, or requests regarding this Privacy Policy or our handling of your personal information, please contact:

Company: improveFX Technologies Private Limited (doing business as improveFX)

Address: E-49/5, First Floor, Okhla Industrial Area Phase II, New Delhi, Delhi-110020, India

Email: [email protected]

Website: https://improvefx.com/

In accordance with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000 and rules made thereunder, the above email address serves as the contact for our Grievance Officer. We will acknowledge grievances promptly and endeavor to resolve them within the timelines prescribed by applicable law.