Cookie Policy

1. Introduction

This Cookie Policy explains how improveFX Technologies Private Limited, doing business as improveFX (“improveFX”, “we”, “us”, or “our”), uses cookies and similar tracking technologies on our website https://improvefx.com/ (the “Website”). It explains what these technologies are, why we use them, and the choices you have to control them.

This Cookie Policy should be read together with our Privacy Policy, which describes more broadly how we collect, use, and protect your personal information. By continuing to use the Website after being presented with our cookie notice, or by giving consent through our cookie banner where required, you agree to the use of cookies as described in this policy.

2. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work efficiently, remember preferences, and provide analytics and advertising information to site owners.

In this policy, the term “cookies” also covers similar technologies, including:

• Pixels and Tags: Small code snippets or transparent images embedded in web pages that record visits and actions (for example, the Meta Pixel and Google Ads tags);
• Local Storage and Session Storage: Data stored in your browser that persists between sessions;
• Scripts and SDKs: Code libraries and scripts deployed through tag management systems such as Google Tag Manager.

2.1 First-Party and Third-Party Cookies

First-party cookies are set by improvefx.com directly. Third-party cookies are set by external providers whose technology we deploy on the Website, such as Google, Meta, and Microsoft. Third-party providers may use the data they collect in accordance with their own privacy policies.

2.2 Session and Persistent Cookies

Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device for a set period or until you delete them.

3. Categories of Cookies We Use

• Strictly Necessary Cookies: Essential for the Website to function, including security, network management, and remembering your cookie consent choices. These cannot be switched off through our banner.
• Analytics and Performance Cookies: Help us count visits, measure traffic sources, and understand how visitors move through the Website so we can improve it. We use Google Analytics and Microsoft Clarity for this purpose, including heatmaps and anonymized session recordings.
• Advertising, Retargeting, and Marketing Cookies: Used to show you relevant advertisements on other platforms, measure ad campaign performance, and build retargeting audiences. These include the Meta (Facebook) Pixel, Google Ads conversion and retargeting tags, and similar advertising technologies.
• Functional Cookies: Remember choices you make (such as language or region) to provide a more personalized experience.

4. Tracking Technologies We Currently Use

We currently deploy the following tools on the Website, managed centrally through Google Tag Manager:

• Google Tag Manager (GTM): A tag management system that controls the deployment of all other tags and scripts listed below. GTM itself does not usually collect personal data, but the tags it deploys do.
• Google Analytics: Traffic and audience analytics, including pages visited, session duration, approximate location, and acquisition source. Learn more at https://policies.google.com/technologies/partner-sites. Opt out at https://tools.google.com/dlpage/gaoptout.
• Microsoft Clarity: Heatmaps, scroll tracking, and anonymized session replays used to improve usability. Learn more at https://privacy.microsoft.com.
• Meta (Facebook) Pixel: Tracks visits and actions for advertising measurement, audience building, and retargeting on Facebook and Instagram. Manage your preferences at https://www.facebook.com/ads/preferences.
• Google Ads Conversion and Retargeting Tags: Conversion tracking and retargeting tags that allow us to measure the effectiveness of Google Ads campaigns and show relevant ads to previous visitors across Google services and partner websites. Manage your Google ad settings at https://adssettings.google.com.

We may add, remove, or replace analytics, advertising, and other tracking tools from time to time as our marketing activities evolve. This may include additional advertising pixels, conversion APIs, CRM and marketing automation scripts, and similar technologies. Where any new tool sets non-essential cookies, it will be covered by the categories in Section 3, disclosed through our cookie banner or an update to this policy, and subject to your consent where required by law.

5. Representative Cookie Table

The table below lists the main cookies you may encounter on the Website. Exact names and durations are controlled by the third-party providers and may change:

6. How You Can Control Cookies

6.1 Consent Banner

Where required by law (including for visitors from the EU/EEA and the UK), non-essential cookies are set only after you give consent through our cookie banner. You can change or withdraw your consent at any time through the cookie settings link on the Website. Withdrawing consent does not affect the lawfulness of processing before withdrawal.

6.2 Browser Settings

Most browsers let you refuse or delete cookies through their settings. Instructions are available for Chrome, Firefox, Safari, and Edge on each provider’s support pages. Blocking all cookies may affect the functionality of the Website.

6.3 Provider Opt-Outs

• Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout;
• Google Ads personalization settings: https://adssettings.google.com;
• Meta ad preferences: https://www.facebook.com/ads/preferences;
• Industry opt-out portals: https://www.youronlinechoices.eu (EU) and https://optout.aboutads.info (US).

6.4 Do Not Track

Because there is no common industry standard for “Do Not Track” browser signals, the Website does not currently respond to them. We honor consent choices made through our cookie banner instead.

7. Cookies and Your Personal Data

Some data collected through cookies (such as IP addresses and online identifiers) may constitute personal data under the GDPR, the Digital Personal Data Protection Act, 2023, the CCPA/CPRA, and other laws. Where that is the case, the rights and safeguards described in our Privacy Policy apply, including your rights of access, correction, deletion, and objection. California residents may opt out of “sharing” of personal information for cross-context behavioral advertising through our cookie settings.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in applicable law. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this page periodically.

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact:

Company: improveFX Technologies Private Limited (doing business as improveFX)

Address: E-49/5, First Floor, Okhla Industrial Area Phase II, New Delhi, Delhi-110020, India

Email: [email protected]

Website: https://improvefx.com/