SEO Efforts Lead to Impressive Organic Growth for a Niche Ecommerce Brand
Trunk Box Baby, an emerging e-commerce brand from Ahmedabad, faced challenges with visibility and competition. Our customized SEO strategy helped them grow their online presence, driving more traffic and boosting sales significantly in a competitive market.
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Results at a Glance
Our focused SEO strategy for Trunk Box Baby delivered remarkable growth in online visibility, leading to higher sales, increased store sessions, and better customer retention.
65%
Increase in Sales
28%
Growth in Online Sessions
74%
Increase in Total Orders
105%
Increase in Returning Customer Rate
Strategic Keyword Targeting
Understanding the competitive landscape, we decided to focus on long-tail keywords that had lower competition but high relevance to Trunk Box Baby’s products. This approach allowed us to attract customers who were searching for specific items, helping the brand stand out in the crowded market. By targeting these keywords, we ensured that Trunk Box Baby’s website could gain visibility without the need for a large advertising budget.
On-Page Optimization for Better User Experience
Our next step was to optimize the website’s pages, ensuring that every product page aligned with user search intent. We optimized title tags, meta descriptions, and headings to make the website more relevant for the targeted keywords. Additionally, we optimized images by adding descriptive alt texts, which helped the website perform better in Google Image searches. These efforts contributed to an improved user experience, making it easier for visitors to find the products they were looking for.
Technical SEO Fixes
Trunk Box Baby’s website faced some technical issues that impacted its ability to be crawled and indexed by search engines. We identified and resolved issues such as broken links, slow page speed, and duplicate content, which were hindering its visibility. By fixing these problems, we made the website more accessible to search engines, ensuring that new pages could be indexed quickly and that potential customers could find the store in search results.
Building a Strong Local Presence
Given that Trunk Box Baby was a new brand, we focused on building its presence through local SEO. This included setting up profiles in local directories and creating business listings on Google My Business and other platforms. These listings helped boost the brand’s visibility in local searches, attracting more customers from Ahmedabad and nearby areas who were looking for niche baby products.
Assisting with Online Store Setup
In addition to SEO, we supported Trunk Box Baby with setting up their online presence on platforms like Google Merchant Center and Meta Store. These setups helped the brand showcase its products to a broader audience and integrate them into popular shopping platforms. This support enabled Trunk Box Baby to reach potential customers directly through various online marketplaces, further increasing visibility and driving traffic to their website.
Monitoring Results and Refining Strategy
Throughout the campaign, we monitored the progress of our SEO and marketing efforts, making adjustments as needed to ensure steady growth. Regular analysis allowed us to refine our approach, keeping costs manageable for the client while maximizing results. This continuous optimization helped Trunk Box Baby achieve a 65% increase in sales and a 105% boost in returning customer orders, creating a solid foundation for long-term success.
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