SaaS Business Scales with Our Proven SEO Solutions
Monica.im, a SaaS company based in Singapore, faced a sudden decline in organic traffic and keyword rankings. Our strategic SEO intervention helped them regain their market position, driving increased traffic, keyword rankings, and conversion rates in just six months.
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Results at a Glance
Our targeted approach helped Monica.im recover from a significant drop in search visibility, leading to improved traffic, higher keyword rankings, and a substantial boost in conversions.
478k
Monthly Organic Traffic
100k
Organic Keywords
6.7k
Keywords in Top 10
137%
Increase in Conversion Rate
Analyzed the Issue with an Agile Approach
Our first step was adopting an agile methodology to quickly analyze the sudden decline in traffic and keyword rankings. We conducted an in-depth audit of the website’s performance and studied recent changes in the website structure. This approach allowed us to quickly identify potential reasons for deindexed pages and declining rankings, ensuring we could focus on the most pressing issues that impacted Monica.im’s market presence in the US.
Identifyed Canonical and Duplicacy Issues
Through our detailed analysis, we discovered that Monica.im’s website suffered from canonical and duplicacy issues. These problems caused confusion for search engines, leading to deindexing of valuable pages. We identified the affected URLs and pages that needed optimization. By understanding where the problems originated, we could create a clear plan to address the structural changes that had negatively impacted their organic visibility.
Implemented Self-Canonicalization
To address the issue of page duplicacy, we implemented self-canonicalization on the targeted pages. This involved making sure that each page pointed to itself as the preferred version, preventing search engines from indexing duplicate content. This simple yet effective solution helped ensure that search engines correctly recognized the original content on Monica.im, bringing back the lost pages into search results and stabilizing their online presence.
On-Page SEO Optimization
Alongside fixing canonical issues, we carried out extensive on-page SEO for the targeted pages. This included optimizing title tags, meta descriptions, and heading tags to align with user search intent. We also improved internal linking to ensure better crawlability and distribution of page authority. These optimizations made Monica.im’s content more relevant and accessible to both search engines and users, helping regain its lost rankings and visibility.
Improved Keyword Rankings Position
With the technical issues addressed, we focused on regaining Monica.im’s keyword positions. By optimizing content for high-potential keywords that were previously ranking well, we ensured that Monica.im could compete effectively in its target market. This strategic approach led to a rapid increase in the number of keywords ranking in the top 10 positions, helping the business recover its visibility in search results.
Continuous Monitoring and Adjustments
Throughout the project, we closely monitored the website’s recovery process, making adjustments as needed based on real-time data. We provided Monica.im with regular reports to keep track of progress and made necessary tweaks to the strategy. This responsive approach ensured sustained growth and helped Monica.im regain user trust, driving a 137% increase in conversion rates over six months.
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