Our SEO Strategy Boosts Online Presence of a Hospital
AkosMD, a hospital in Arizona, faced challenges with online visibility and local search rankings. Our comprehensive SEO approach improved their website’s performance and local reach, leading to more patient inquiries and increased footfall within six months.
Home > Case study> Our SEO Strategy Boosts Online Presence of a Hospital
Results at a Glance
Our targeted SEO efforts helped AkosMD gain higher visibility in search results, driving more local inquiries, increased website traffic, and greater patient engagement.
78%
Increase in Local Inquiries
81%
Growth in Organic Traffic
63%
Increase in Keyword Rankings
112%
Increase in Patient Footfall
Optimized Website Content for Better Visibility
To address the content issues on AkosMD’s website, we focused on rewriting and optimizing their service pages. Our goal was to ensure that each page aligned with the needs of potential patients and contained relevant keywords. By improving content quality and structure, we made sure that the pages provided valuable information to both users and search engines, leading to higher rankings and better user engagement.
On-Page SEO and Technical Fixes
Our team implemented on-page SEO improvements, including optimizing title tags, meta descriptions, and heading tags to align with the targeted keywords. Additionally, we fixed technical issues such as page load speed, mobile responsiveness, and indexing problems that had been holding back the website’s performance. These fixes made the website more user-friendly and accessible, allowing search engines to crawl and index the pages more effectively.
Targeted Low-Competition Keywords
We focused on finding and targeting keywords with low competition but high relevance to AkosMD’s services. These keywords had strong commercial intent, meaning they attracted users who were actively looking for medical services. This targeted approach helped AkosMD attract more qualified visitors, which directly contributed to an increase in patient inquiries and appointments through the website.
Optimized the GMB Profile for Local Reach
To boost AkosMD’s local visibility, we optimized their Google My Business (GMB) profile. This included updating service details, adding high-quality photos, and ensuring accurate contact information. We also created citations on relevant local directories to improve their presence in local searches. These actions helped AkosMD become more visible to nearby patients, resulting in a significant increase in local inquiries and walk-ins.
Improve Local Search Rankings
Our local SEO strategy included optimizing for geo-specific keywords and building backlinks from local websites and directories. This approach helped AkosMD rank higher for searches like “hospitals in Arizona” and “medical services near me,” making it easier for potential patients to find them online. By focusing on both organic and local SEO, we ensured that AkosMD’s website appeared in front of the right audience at the right time.
Monitoring and Refining the Strategy
As we implemented these changes, we continuously monitored the results to ensure that AkosMD’s website performance improved consistently. Regular analysis allowed us to adjust our strategy as needed, ensuring that AkosMD continued to see growth in keyword rankings, traffic, and patient footfall. This data-driven approach helped us achieve long-term success for the hospital, with measurable improvements in both online and offline engagement.
Ready to Boost Your Medical Practice's Online Presence?
Let our proven SEO strategies help your healthcare business attract more patients. See how we can drive growth like we did for AkosMD.
Why Choose improveFX?
At improveFX, we focus on driving long-term growth through customized SEO strategies. Our experienced team has helped businesses like RMC Education overcome challenges and achieve measurable results.
Expert-Led Strategies
Trust our experience in optimizing websites for the healthcare industry to attract more patients.
Proven Results
Our approach has helped medical practices like AkosMD increase their visibility and inquiries.
Boost Your Traffic with Expert SEO Solutions
Ready to grow your online presence? Our team will conduct a free SEO audit and provide insights to improve your rankings and drive more traffic. Fill out the form to get started today!
Get a Free SEO Consultation Today!
Start growing your business with our expert SEO strategies. Let's talk!