Our SEO Strategies Boost Manufacturing Industry’s Organic Growth
Beetronics, a Netherlands-based company, struggled with low CTR and technical issues that limited their organic growth. We implemented strategic SEO solutions to resolve these problems, resulting in increased organic traffic, better keyword rankings, and a significant boost in sales.
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Results at a Glance
By fixing technical issues and optimizing content, Beetronics achieved impressive growth in traffic and sales, solidifying its online presence and improving user engagement.
63%
Organic Traffic Growth
41.3k
Organic Keywords
1.9k
Keywords in Top 10
59%
Sales Growth
Comprehensive Website Audit
We started with a thorough audit of Beetronics' website, which revealed several technical issues, including missing canonical tags, incorrect schema markups, and alt text for images. This audit helped us pinpoint areas that needed immediate attention. Addressing these issues allowed us to lay a strong foundation for optimizing the website and improving its search engine performance, ensuring Beetronics was set up for sustainable long-term growth.
Optimizing Meta Tags
To improve Beetronics' click-through rate (CTR), we focused on optimizing the title tags and meta descriptions across their website. We crafted meta tags that matched user intent, making it easier for potential customers to find relevant pages through search results. This approach ensured that the content presented in search results was engaging and accurate, leading to higher CTR and increased user engagement on the target pages.
Fixing Technical SEO Issues
Our team addressed key technical SEO problems such as improperly defined canonical tags and incorrect schema markups, which were affecting search engine visibility. By resolving these issues, we ensured that Beetronics' website was correctly indexed by search engines. This resulted in improved crawlability and better performance in search engine rankings, allowing more users to discover the website and access the most relevant content without encountering technical barriers.
Image Optimization
Images play a crucial role in user experience and SEO. We optimized all product images on Beetronics’ website by adding descriptive alt text. This not only improved accessibility for visually impaired users but also helped search engines understand the content of the images. As a result, Beetronics started appearing in more relevant image searches, driving additional organic traffic to their website and contributing to overall growth in visibility.
Targeted Keyword Strategy
We identified a strategic set of keywords to target, focusing on terms that matched the needs of Beetronics' audience. By optimizing their key landing pages for these targeted keywords, we helped Beetronics climb the search rankings. This led to an increase in high-intent traffic, meaning more visitors were coming to the website with a genuine interest in Beetronics’ products. This targeted approach directly contributed to the increase in their organic sales.
Continuous Monitoring & Reporting
Our job didn’t end with just implementing the strategies. We continuously monitored the website’s performance, providing Beetronics with detailed reports on traffic, keyword rankings, and CTR improvements. This allowed us to adjust our strategy as needed, ensuring consistent progress and maintaining momentum. Our data-driven approach ensured that Beetronics stayed on track for long-term growth, adapting to changes in the market and search engine algorithms effectively.
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