Our SEO Helped Boost Law Firm Visibility and Client Growth
BNCL Law, a California-based firm, faced the challenge of revamping its website without losing valuable pages. Our comprehensive SEO strategy ensured a smooth transition, resulting in increased organic traffic, improved keyword rankings, and higher client conversions.
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Results at a Glance
Our targeted SEO efforts helped BNCL Law improve its website content and address technical challenges, leading to significant growth in traffic, keyword rankings, and client inquiries.
2.8k
Monthly Organic Traffic
3.9k
Organic Keywords
185
Keywords in Top 10
54%
Increase in Conversion Rate
Competitor Analysis and Keyword Research
Our first step for BNCL Law was to analyze their competitors and identify opportunities for improvement. This included conducting keyword research to understand what potential clients were searching for. We also assessed content gaps on the website, ensuring that BNCL Law could effectively compete in search results. This groundwork provided a clear roadmap for optimizing each page and addressing the firm’s needs.
Content Gap Analysis
With the competitor research in hand, we performed a detailed content gap analysis for BNCL Law’s existing web pages. We identified areas where additional information or clarity was needed to better meet user needs. By filling these gaps, we created a more comprehensive and informative website, making it easier for potential clients to find the legal services they were looking for and improving user satisfaction.
On-Page SEO Optimization
We carried out extensive on-page SEO, optimizing title tags, meta descriptions, and headings to align with the researched keywords. This ensured that each page was highly relevant to user queries. We also improved image alt tags for better accessibility and search engine understanding. These efforts made BNCL Law’s website more competitive in search results, driving a steady increase in organic traffic over time.
Technical SEO Improvements
Addressing technical issues was a key part of our strategy. We ensured a smooth website revamp by implementing proper redirects for pages that could not be retained, minimizing any loss of page value. Fixing 404 errors and optimizing the site structure helped provide a seamless user experience. These changes made the website more search engine-friendly, ensuring that BNCL Law’s pages were indexed correctly.
Schema Markup Implementation
To enhance BNCL Law’s online visibility, we added schema markups across key pages. This allowed search engines to better understand the nature of the firm’s services and display relevant information in search results. By adding structured data, we improved how BNCL Law appeared in local searches, leading to higher visibility among users searching for legal services in California.
Monitoring and Ongoing Optimization
Throughout the project, we monitored the performance of the SEO changes and made adjustments as needed. Regular tracking of traffic trends, keyword rankings, and user behavior helped us refine our strategy. This ongoing optimization played a crucial role in reducing the website’s bounce rate and increasing conversion rates, helping BNCL Law attract more clients and inquiries over the year.
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