Our SEO Drives Ecommerce Business Organic Sales
Eric Originals, an e-commerce business based in New York, faced challenges with low keyword rankings and minimal sales. We stepped in with a strategic SEO plan, leading to significant increases in organic traffic, visibility, and sales.
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Results at a Glance
Our SEO strategy for Eric Originals led to substantial improvements in keyword rankings, organic traffic, and online sales, transforming their online presence and driving sustained growth.
8.9k
Monthly Organic Traffic
14.3k
Organic Keywords
489
Keywords in Top 10
76%
Increase in Sales
Extensive Keyword Research
Our first step was to conduct thorough keyword research for Eric Originals. By identifying relevant search terms that potential customers used, we uncovered opportunities for the business to attract more qualified traffic. This research became the foundation for optimizing the website, ensuring that Eric Originals appeared in front of the right audience and could finally be found in search results, leading to increased product visibility.
On-Page SEO Optimization
We focused on improving on-page SEO elements across the website. This included refining title tags, meta descriptions, and heading tags to ensure they aligned with the keywords identified during our research. These changes made each page more relevant to users’ search queries, which helped boost the click-through rate (CTR) and made it easier for search engines to understand the website’s content.
Optimizing Product Descriptions
A key part of our strategy was optimizing the product descriptions on the Eric Originals website. We ensured that each description was clear, detailed, and included relevant keywords. This helped potential customers find exactly what they were looking for, resulting in a better user experience. The optimized descriptions not only improved search engine rankings but also increased the chances of conversions as users better understood the product offerings.
Implementing Schema Markup
To enhance the website’s presence in search results, we added structured data through schema markup. This helped search engines display rich snippets like product details, reviews, and availability directly in the search results. These enriched listings caught users' attention and made the website stand out among competitors, contributing to an increase in organic traffic and clicks to Eric Originals' product pages.
Image Optimization
We optimized the images throughout the website by adding descriptive alt tags and compressing image files. This made the website load faster, which is crucial for both user experience and search engine ranking. The optimized images also helped Eric Originals show up in Google Image search results, bringing in additional traffic from users searching for specific products and designs.
Continuous Analysis and Adjustments
Throughout the project, we closely monitored the performance of the SEO changes and made adjustments where necessary. This allowed us to stay responsive to any shifts in search engine algorithms or changes in user behavior. By keeping a close eye on traffic trends and keyword rankings, we ensured that Eric Originals continued to grow, leading to a consistent increase in organic sales.
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