Our SEO Approach Helped Education Company with Organic Growth
RMC Education, based in Delhi, struggled with low organic visibility and relied heavily on paid ads. Our comprehensive SEO strategy transformed their website’s performance, leading to a substantial increase in organic traffic, keyword rankings, and student enrollments.
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Results at a Glance
Our targeted SEO efforts helped RMC Education achieve remarkable growth in search visibility, driving more traffic, higher keyword rankings, and a significant boost in student enrollments.
67k
Monthly Organic Traffic
18k
Organic Keywords
950
Keywords in Top 10
172%
Increase in Conversion Rate
Competitor Analysis and Content Gap Study
Our first step for RMC Education was a deep dive into competitor analysis and a study of the education sector. We identified content gaps and opportunities for RMC Education to stand out in search results. This analysis formed the foundation for our short-term and long-term SEO strategy, ensuring that RMC Education could attract the right audience and fill the gaps in their online presence.
Revamped Website Structure
A critical part of the short-term strategy was redesigning the website’s structure and URL paths to make it more user-friendly and search engine-friendly. We updated the existing content with a focus on targeted keywords and performed extensive on-page SEO. These changes made the website more relevant to user searches and provided a smoother browsing experience, helping RMC Education build a stronger online presence.
Long-Term Keyword Strategy
To ensure long-term growth, we researched new keywords related to universities and countries where RMC Education could offer its services. Our goal was to ensure that for any search term related to studying abroad, RMC Education would appear in Google results. This strategy involved creating 800-1000 landing pages optimized for different universities and countries, effectively filling content gaps and expanding the website’s reach to a wider audience.
On-Page Optimization and Technical Fixes
We implemented extensive on-page SEO for each new and existing page, optimizing meta tags, title tags, heading tags, and image alt texts. Additionally, we addressed technical issues like page speed and mobile-friendliness, making sure that users had a smooth experience on the website. This focus on technical and on-page optimization helped RMC Education’s content become more accessible and easier for search engines to rank.
Link Building and Off-Page SEO
Building a strong online reputation was key to increasing RMC Education’s authority in search engines. We listed the company on various local directories and created high-quality backlinks from authoritative websites. This link-building effort helped improve domain authority and pushed RMC Education higher in search engine rankings, allowing more prospective students to find them through organic searches.
Continuous Monitoring and Optimization
As part of our long-term strategy, we continually monitored RMC Education’s website performance and adjusted our approach based on the data. Regular reports helped us identify areas for improvement and maintain steady growth in keyword rankings and traffic. This commitment to ongoing optimization resulted in a bounce rate that was the best among competitors, standing at just 26%, and contributed to a 172% increase in conversion rates.
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